Projects\ Promoting  Cross-Border Tourism by Tailor-Made ICT Solutions (BorderPass)

29th November 2018, Department for Culture and Communication

Promoting  Cross-Border Tourism by Tailor-Made ICT Solutions (BorderPass)

Project duration: 1 September 2018 to 31 August 2019

Client: INTERREG project co-financed by the Danube Transnational Programme – Seed Money Facility

Project coordinator: Institute of Advanced Studies (iASK), Hungary

Project partners:

Leader of the IRMO team: Daniela Angelina Jelinčić, Ph.D.

Summary:

BorderPass addresses Priority 3 of the EUSDR, Culture & tourism. From the focus areas pre-defined by the Danube Seed Money Facility, the project addresses Nr.2, i.e. to “Develop applications and other innovative tools for tourists that use information and communication technologies (ICT) promoting and clearly illustrating the natural and cultural heritage of the Danube region”.

The project addresses border regions across the Danube macro-region and aims to promote cross-border tourism by tailor-made ICT solutions. We aim to develop a platform, which provides the users with information on both sides of a border region, thus presenting an integrated touristic offer and a more diverse destination for visitors. The BorderPass platform will contain the following features:

– single point of access to up-to-date information on cultural and natural heritage sights, accommodations, services, events in the border region,

– information segmented and structured along different “user profiles” (e.g. visitors with a family, cultural tourists, eco-tourists, etc.),

– a “chatbot”, providing instant feedback to the visitors in various languages,

– a community platform for information exchange among users.

The BorderPass platform shall facilitate an effective information flow and help overcome barriers to low accessibility, deficient advertising, and language differences. It will give the necessary incentives to the visitors to pass the border and explore more of the cultural and natural heritage of the Danube macroregion. The project will also fully take into consideration environmental aspects, thus partly contributing to P6 (Biodiversity, landscapes, quality of air and soils) of the EUSDR as well.